Wednesday, February 1, 2012

Buyer Beware: Why You Shouldn't Have to be Sold on Therapy

We get the "hard sell" in so much of our lives, we often don't even notice the sales pitch. Lots of money, advertising expertise and "bling" go into the efforts to persuade us to "Buy this Brand!"
With the advent of the Internet, soap and cell phones aren't the only items beckoning to us from our computer screens.
Some therapists will be going for the "Best Brand" sell, too.
Please watch out for the narcissism that's apparent in your potential counselor's website
Here are some warning signs:
Does the therapist's website.....
---describe himself or herself as "the creator", "the founder",
"an innovator","ground-breaking" or "a leading authority"?

---offer testimonials or clients' expressions of gratitude or admiration?

---have testimonials that come with full names and/or the names of
clients/colleagues who are well-known or famous?

---contain a long list of academic achievements or press clippings?

Yes, we all have some ego. But, too much narcissism or self-focus in a therapist's website probably doesn't bode well for your therapy experience.

Let's look at the results of research into treatment effectiveness and client satisfaction:
It's not the therapist or even the philosophy of the therapist that gives you a better outcome.

Therapy works best when it occurs in professional relationship marked by collaboration, mutual respect and empathy.


Please steer clear of the needy individual who pulls for their clients to become part of a fan club.
And, until next time, take good care.

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